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New York-Times Square
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Times Square is the name given to a principal intersection, at the
junction of Broadway and Seventh Avenue, and stretching from West 42nd to West
47th Streets in the New York City borough of Manhattan. Times Square has
achieved the status of an iconic world landmark and has become a symbol of New
York. Times Square is principally defined by its lighted and animated
advertisements. The theaters of Broadway and the huge number of gaudy animated
neon and television-style signage have long made it one of New York's iconic
images, and a symbol of the intensely urban aspects of Manhattan. Times Square
is the only neighborhood with a zoning ordinance requiring tenants to display
bright signs. The density of illuminated signs in Times Square now rivals Las
Vegas. Officially, signs in Times Square are called "spectaculars." By the late
1990's, Times Square was a symbol again for the vibrancy of Manhattan--it is the
only zone in the city where tenants are required to display big, bright signs.
The NASDAQ sign is one flashier example, costing over $37 million to build: at
37 feet high it is the largest LED sign in the world. An estimated 26 million
annual visitors each year. Times Square has been the epicenter of New Year's Eve
celebrations, beginning in 1904 when Adolph Ochs, the owner and publisher of The
New York Times, began conducting celebrations on the roof of One Times Square to
usher in the New Year. In 1907, following a ban on fireworks displays, Ochs
dreamed up the idea of dropping an electric ball from the top of the building.
This tradition has become a worldwide symbol of the New Year with host Dick
Clark.
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